Your Business Is Running You. Let's Fix That.
You're doing $750K-$3M in revenue but working 60+ hours a week. Something upstream is broken and you can't see it because you're standing in it. The Breakthrough Year™ diagnostic identifies your exact break point and gives you a 90-day plan to fix it.
Only 2 Sessions Available Per Week
If you are working 50+ hours a week or can't take a week away from your business, this is for you.
Here's Why You Can't See the Problem
You can't diagnose your business from inside it. Just like a surgeon can't operate on themselves because of position and perspective. You need an outside diagnostic view.
Buried in Operations
You're putting out fires daily. You're too close to see the patterns, too overwhelmed to map the systems, and too invested to be objective.
Every business owner faces this at some point.
The break point creating all your downstream problems? You can't see it because you're standing in it.
Introducing The Win Big Formula™
Clarity
Do I know what's happening and where I'm going?
When clarity hits zero: You're fixing the same problems over and over.
Leverage
Do I know where my effort creates the greatest return?
When leverage hits zero: Every decision runs through you.
Capacity
Can I and my business actually deliver on this?
When capacity hits zero: You're carrying the weight 24/7.
When any of these hits zero, something breaks.
But you can't see which one from inside the system.
The Breakthrough Year™ diagnostic maps your business through these three systems and identifies where the break is. Not where it feels broken, where it's actually broken.
Most business owners try to fix downstream symptoms without seeing the upstream cause. You hire people, but delegation isn't working. You implement frameworks, but they hit a roadblock. You work harder, but revenue stays flat.
That happens when you're solving the wrong problem. Or more accurately: you're solving problems 2, 3, and 4 while problem 1 sits invisible, creating everything you're trying to fix.
What Happens in the Breakthrough Year™ Session
You will walk away from the live session with initial clarity, and receive final recommendations after I've had time to think deeply about your specific situation.
Before the Session
After you book, you'll receive a pre-session questionnaire to help me understand your business context. This is how I prepare to give you a diagnostic view, not generic advice.
During the Session
- First 30 Minutes: I interview you about your business: how decisions get made, where time goes, what you've already tried. I'm extracting patterns and mapping your systems in real-time.
- Next 60 Minutes: I share my screen and show you the systems map I'm building. We walk through Clarity, Leverage, and Capacity to identify where the break point is.
- Final 30 Minutes: We discuss what we've uncovered and explore potential solutions. This is collaborative – I want to test my hypotheses with you.
After the Session
I take 24 hours to process everything we discussed, finalize my diagnosis, and sequence your action plan.
I send you a personalized video walkthrough where I:
- Confirm the upstream break point
- Explain the ripple effects across your business
- Walk through your prioritized 90-day action plan
- Answer the "why this, not that" questions
You receive the diagnostic report, video analysis, and action plan within 48 hours of our call.
The Cost of Waiting
You're not paying $697 for a 2-hour conversation. You're paying to stop wasting time on the wrong problem.
Here's the Real Math:
If you keep working on downstream problems for another 6 months, you could waste approximately 520 hours on the wrong problem (6 months × 20 hours/week).
At $200/hour, that's $104,000 in opportunity cost.
My Commitment to You
I've built this diagnostic over 19 years of operator experience. It works. But if for any reason you complete the session and don't have clarity on what's actually broken, I'll schedule a follow-up session to ensure you get the breakthrough you paid for.
Your only risk is 2 hours of your time. The $697 is an investment in clarity and I'm committed to delivering it.
Secure scheduling and payment through Calendly and Stripe.
Don't spend 6 months working on the wrong problem.
$697 to save $104,000 is insurance against wasted effort and resources.
Is The Breakthrough Year™ Right for Me?
The Breakthrough Year™ is built for owners who’ve moved beyond survival and are ready to operate strategically. While every business benefits from clarity, these founders see the fastest transformation.
Recommended if you:
- Are running an established business generating $250K–$5M in annual revenue
- Lead a small team (typically 2–15 people) who rely heavily on you for decisions
- Have already tried frameworks, systems, or coaching but still feel stuck in the weeds
- Are caught between growth and burnout. Success is there, but it’s straining your capacity
- Know your business can run more efficiently, but can’t yet see what’s breaking or missing
If you’re earlier or later in your business journey but recognize these patterns, you’ll still gain valuable insight into where your next leverage point lies.
Limited to 2 Sessions Per Week
To maintain the quality of each diagnostic, I limit sessions to 2 per week. This allows proper preparation time and ensures your report and action plan are thorough, not rushed.
Secure scheduling and payment through Calendly and Stripe.
Meet Julia.
I'm Julia Berger, and I'm not a business coach who learned from books.
I spent 19 years helping build and optimize businesses, contributing to $28M+ in outcomes. Most of that time was in family businesses where I had key leadership roles making operations actually run.
I built 2 ecommerce ecosystems totaling $4M+ in revenue, converting 60-75% above industry averages. Not because I had secret tactics, but because I understood how systems work and how to design them for behavior.
I combine quantitative analysis (data, assessments) with qualitative research (structured interviewing, systems mapping). I'm not a vibes coach. I'm a diagnostician who happens to coach.
When I did that $20M business performance audit, I realized most business owners don't need motivation. They need relief. They need someone who can help them see what's really happening and guide them toward calm, confident growth.
That's why I built The Breakthrough Year™ – to help you stop reacting and start building momentum again.
My Unique Background Includes:
- 19 years solving business problems, 16 of which within a family business
- Bachelor's degree in journalism
- Certifications in UX design, psychology of ecommerce, conversion rate optimization
- Experience with brand strategy, data analysis, and business performance audits
Client Testimonials
"Julia's insightful and supportive guidance really helped bring some needed structure to my business. Sometimes I can really get in the weeds on my own projects. Julia renewed my momentum and showed me a clear path forward. She coached me through my chaos and I am grateful!"
- Yvette S., CEO
"Julia transformed how I think about my business. She has an exceptional ability to identify the real constraints holding you back and help you work through them systematically. With Julia's guidance, I gained clarity on my actual goals and what it would realistically take to achieve them. More importantly, she helped me make decisions that actually stick."
- Jamal J., Owner
Frequently Asked Questions
How is this different from other business coaching?
This is a diagnostic session specifically. Most coaches ask you reflective questions or teach you frameworks. I map your business systems and identify the specific break point preventing growth. You get a diagnostic report and action plan, not ongoing accountability calls. Think of it like getting an MRI instead of a therapy session. Both are valuable, but they serve different purposes. I do offer business coaching if that is of interest to you, but that is separate.
I've tried EOS/Traction and it didn't work. Why would this be different?
Frameworks like EOS are excellent if you implement them at the right time on the right problem. Most business owners apply frameworks before knowing what's really broken. It's like putting a cast on before figuring out which bone is broken. The Breakthrough Year™ identifies WHY frameworks haven't worked for you, and what needs to happen before you implement one (or try again).
What if I don't have time for a 2-hour session?
If you don't have 2 hours to diagnose what's broken, you'll spend the next 6 months working on the wrong problem.
That's 500+ hours hoping you're working on the right thing. The question isn't 'Do I have time?' It's 'Can I afford to keep guessing?'
What happens after the session? Will you try to sell me ongoing coaching?
No. The Breakthrough Year™ is a standalone diagnostic. You'll receive your report, video analysis, and 90-day action plan. What you do with that is up to you. If you want ongoing support after the diagnostic, I offer coaching programs. But there's no pressure and no bait-and-switch. You're buying clarity, not a sales pitch.
How do I know this will work for my specific industry / situation?
I've worked across industries like ecommerce, property management, professional services, agencies, B2C. The break points are remarkably similar regardless of industry: role design failures, decision bottlenecks, unclear or disconnected priorities, delegation gaps. The systems thinking applies universally. If you have a team and you're the constraint, the diagnostic will reveal why.
What if the problem is unfixable or requires more resources than I have?
Part of the diagnostic is identifying what's solvable NOW vs. what requires future investment. The 90-day action plan prioritizes what you can fix immediately with existing resources. If the diagnosis reveals you need to hire someone or invest in infrastructure, you'll know exactly why and what ROI to expect. That's better than blindly hiring and hoping it helps.
Ready to See What's Actually Broken?
The Breakthrough Year™ is the only diagnostic to:
Map your business through Clarity × Leverage × Capacity
Identify the upstream break point causing downstream chaos
Deliver a personalized diagnostic report, video analysis, and 90-day action plan
Investment: $697
Timeline: 2 hours live + report delivered within 48 hours
Only 2 sessions available each week
Secure scheduling and payment through Calendly and Stripe.
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